10 key features to include in your streaming app

The best way we devour media like TV exhibits, motion pictures, and even music has modified dramatically in recent times.

Video rental shops like Blockbuster have gone the way in which of the dinosaur, and streaming media has risen to take their place. Actually, an unimaginable 85% of American households have at the least one video streaming service. Moreover, the streaming business is anticipated to be value $330 billion by 2030. With the rising reputation of Over-The-Top (OTT) streaming media servicesIt is no shock that the streaming app market is extremely aggressive. However with a lot competitors, how do you make your streaming service stand out?

Begin with the fitting options.

Should have streaming app options

Eye-catching interface design / straightforward to make use of

Creating a novel interface design works in your favor as a result of it can assist seize the eye of your customers. Plus, it helps your streaming app stand out in a considerably crowded and established market.

However extra than simply creating a novel design, your interface must also be straightforward to make use of. In right this moment’s crowded streaming media market, customers do not wish to spend time studying an excessively difficult interface. Customers need quick access to their favourite content material. Making them navigate by complicated buttons, tabs, and screens will solely make them your opponents.

unique content material

Whenever you consider the massive streaming apps like Netflix, Amazon, and Disney+, what retains viewers coming again?

The brief reply is: unique content material.

Actually, in line with into the clouds, 32% of streaming app customers say they might subscribe to a brand new service for unique exhibits or motion pictures produced by the streaming service. Which means high quality content material, coupled with sturdy advertising and promotion, will entice a big variety of new subscribers.

world content material

With entry to all kinds of media, international content material is gaining reputation amongst streaming app customers. This sort of media is a simple method for individuals to discover new cultures and languages, and expertise individuals, traditions, and viewpoints from world wide.

Which means together with TV exhibits and films from an enormous library of worldwide genres is usually a enormous draw for viewers.

customization choices

In right this moment’s world of personalization and personalization, giving your customers extra management over the platform is a should.

Among the hottest customization choices that customers are in search of embrace:

  • Common account settings, reminiscent of privateness, advert choices, theme, design, and so forth.
  • playback pace;
  • Management over language dubbing and subtitles;
  • Decision change;
  • customized playlists;
  • Sensible suggestions.

suggestion algorithm

Do you know that 80% of Netflix viewer exercise is pushed by the streaming service’s suggestion engine? That interprets into actual financial savings for the media large. Actually, the Netflix Suggestion Engine (NRE) is estimated to avoid wasting the corporate greater than $1 billion each year.

Netflix makes use of customers’ viewing habits to make these suggestions, which suggests it engages with customers in personalised methods. So including one to your personal streaming app must be a doddle and may very well be a sport changer to your fledgling service.

parental controls

A good portion of your precise viewers are more likely to be kids. And except your aim is to create a streaming app particularly for youngsters’s content material, you possible have media that is not acceptable for all ages. For that reason, parental controls are a should. With this fundamental characteristic, dad and mom can management the content material their kids see.

Sharing on social networks

Since social media is now one of many fundamental methods individuals work together with one another on-line, your streaming app wants to supply some type of shareable content material. Even when all that’s being shared is that customers are watching a sure TV present or film, it can nonetheless assist construct buzz; each to your platform and for the precise content material. That makes social sharing an effective way to succeed in new audiences.

Offline Mode/Native Storage

One characteristic that enables its customers extra flexibility is an offline mode. With streaming media, success typically is determined by community entry and high quality. However when individuals journey or know they are going to be in an space with out a good community, they could nonetheless wish to entry your content material.

Subsequently, it’s a good suggestion to provide your customers the power to retailer movies domestically on their gadget. That method, the person can obtain their favourite media and watch it every time they need, no matter community entry or high quality.

Safety and Privateness

Now, entry to content material of every kind is simple and nearly limitless. However, hand in hand with this unimaginable stage of entry, there’s an elevated risk of exterior safety breaches.

To safeguard the privateness and information of your customers, you have to to put money into high-level safety measures. This begins along with your server of selection. You will have one that’s safe, steady, and scalable. Moreover, you will wish to be sure to have sturdy encryption requirements, certificates, and safety protocols. All of that is vitally necessary to guard your customers’ information from cyberattacks or unexpected information breaches.

Systematic Updates

To ship one of the best person expertise, you’ll be able to’t simply construct your streaming app after which sit again and chill out. As an alternative, you might want to sustain with tendencies and modify your app to modifications in expertise and customers.

One technique to accomplish that is to maintain a eager eye in your competitors. What are they providing that you’re not? Is there one thing you’ll be able to supply that they can not?

You may additionally take into account instantly asking your customers for suggestions, soliciting beta testers for brand new options, creating easy-to-use types for ideas, and keeping track of person viewing habits.


In relation to constructing a streaming app, providing the correct mix of options is a should. It is options like these that guarantee your service seems to be skilled, is user-oriented, and exhibits that you simply care concerning the person expertise. In the long run, there is no such thing as a rule that ensures success within the extremely aggressive market. OTT and streaming media market. The one tenet is to make your platform as user-centric as potential. Which means you might want to be sure that your technique aligns strongly with the calls for and expectations of your viewers.

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