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Google introduced its long-awaited Pixel Watch on Wednesday, furthering the tech big’s growth into {hardware}. The corporate teased its first smartwatch throughout its Google I/O convention however plans to disclose extra particulars nearer to the system’s fall launch. 

The watch has a domed round design, runs on Google’s Put on OS smartwatch software program and consists of some Fitbit health-tracking options. Google did not announce a value however stated it will likely be offered as a premium product. 

The Pixel Watch represents Google’s first main step into the smartwatch market, which noticed shipments develop by 24% in 2021, in line with Counterpoint Analysis. Google is a newcomer to this market. Rivals like Apple and Samsung lead the market and have been promoting smartwatches for years. The corporate sees its new smartwatch as essential to constructing its Pixel model right into a full ecosystem of merchandise much like these provided by Apple and Samsung, spanning telephones, tablets, wi-fi earbuds and smartwatches. 

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“You have got your Pixel telephone, you’ve gotten your Pixel Buds, you’ve gotten YouTube Music,” stated Ramon Llamas, a analysis director for Worldwide Knowledge Company, a market analysis agency. “And now unexpectedly, you see this greater than we now have in earlier years, a a lot clearer head-on competitor to Apple.”

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The announcement comes greater than a 12 months after Google’s acquisition of Fitbit closed in January 2021. Whereas the Fitbit group is driving the event of the Pixel Watch, Google is not planning to merge the 2 product strains, in line with Rick Osterloh, Google’s senior vice chairman of units and providers.

The Pixel Watch and Fitbit’s lineup of units will as a substitute complement each other, says James Park, Fitbit’s founder who now leads Google’s wearables division. Those that care about having extra conventional smartwatch options like LTE help along with well being monitoring would seemingly go for the Pixel Watch, whereas the Fitbit Cost can be ultimate for customers who care extra about health and battery life. 

“The beauty of combining Pixel and Fitbit is that we’re in a position to collectively provide these totally different units,” Park stated in an unique interview with CNET’s Scott Stein forward of Google I/O. “Individuals can decide and select what’s finest for them.”

Acquainted Fitbit options like Energetic Zone Minutes, which measures the period of time spent in sure coronary heart fee ranges throughout train, shall be obtainable on the Pixel Watch. Like a lot of as we speak’s smartwatches, the Pixel Watch may even monitor sleep and coronary heart fee. 

The corporate expects so as to add extra Fitbit performance sooner or later. “Over time, the Pixel Watch could have essentially the most superior well being sensors,” Park stated. “And we’ll be selective on how all these options come throughout the complete portfolio.”

Not like the Pixel Watch, which shall be Android-only, Fitbit’s merchandise are suitable with iPhones too. Park stated the corporate would not have any plans to discontinue help for iOS customers on Fitbit merchandise. “It is actually essential for the Fitbit lineup,” he stated.

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Someone on a bike checking their watch

The Google Pixel Watch on an individual’s wrist


Fashionable Google apps like Maps, Pockets and Google Assistant shall be a part of the Pixel Watch, together with refreshed software program that ought to really feel “fluid” and “straightforward to navigate,” in line with the corporate. The watch additionally has customizable bands and a tactile crown much like the one discovered on the Apple Watch.

For Google, launching a brand new {hardware} product just like the Pixel Watch is not essentially about promoting essentially the most items, in line with Tuong Nguyen, a senior principal analyst at market analysis agency Gartner. It is about maintaining individuals utilizing Google’s apps and providers, giving them a extra outstanding function in our lives. It is a technique that is labored nicely for Apple. 

“The {hardware} is sort of a supply mechanism,” stated Nguyen. “And we should always, at the very least perhaps within the quick to medium time period, focus extra on what it will possibly do.”

The corporate did not announce pricing, availability, characteristic particulars, battery life or different {hardware} specifics just like the watch’s processor, well being sensors or show sort. These questions will seemingly be answered within the fall nearer to the watch’s launch. 

Google already holds some affect over the smartwatch market because of its possession of Fitbit and to its Put on OS software program platform, which powers watches from Fossil and Samsung, amongst others. Google shall be each a companion and competitor to those smartwatch makers as soon as the Pixel Watch debuts. By launching its first smartwatch, Google may even have a possibility to showcase what the perfect Android watch expertise ought to be like, simply as its Pixel telephones do for Android smartphones.  

The corporate is finest recognized for its ubiquitous search engine and digital providers, nevertheless it’s made a much bigger push into {hardware} in recent times. The Pixel Watch will be part of Google’s present lineup of telephones, good dwelling devices like thermostats and linked audio system, the Pixelbook Go laptop computer and Chromecast streaming units. It is also simply one in all a number of new {hardware} merchandise in Google’s pipeline. The corporate introduced on Wednesday the Pixel 6A and Pixel Buds Professional, each of which shall be launching in July. It additionally previewed the Pixel 7, which is able to arrive within the fall, and a new Pixel pill coming in 2023. 

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