kind of A whirlwind tour of the brand new martech map, high martech traits for 2023, and methods to handle all of it within the coming yr

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Presentation of Martech for 2023

Yesterday my brother at martech Frans Riemersma and I gave a feat current day presentation martech landscape Because it stands on the finish of 2022 (now formally over 10,000 options!), 5 main traits we anticipate will form martech and advertising in 2023, and a framework to handle all of it in what is certain to be a extremely “easy” yr. go forward.

You’ll be able to see the full 60 minute session on YouTube and likewise download the full 117 slide presentation here.

like me shared yesterdaythe primary a part of our presentation confirmed the brand new martechmap.com website, an interactive model of the martech panorama, which now means that you can search and filter utilizing knowledge from Clearbit (approximate income, firm measurement, and date based) and G2 (common score and variety of evaluations). We additionally use this wealthy knowledge in mixture to investigate a number of fascinating patterns within the martech trade, such because the variations between the common age, common score, common measurement, and common adoption fee of the 49 martech classes.

I feel you will discover the outcomes of that evaluation simply as fascinating as we do. Additionally they give some path as to the place future entrepreneurial ventures within the area are more likely to emerge.

Partly two, we delve into 5 main traits that we predict will probably be entrance and heart for many martech groups in 2023:

  • Generative AI and personalization
  • Activation of information warehouses within the cloud
  • Ecosystems and Communities
  • Inner builders with out code
  • Web3 & Metaverse (though we predict it is going to be anti-trend in 2023)

And at last, partly three, we current a framework for coping with this difficult martech atmosphere by (1) managing the hype curve, which seems in a number of, virtually fractal-like varieties, each within the trade and in its inner stack and capabilities. organizational. and (2) managing the “productification” advertising journey, from experimental initiatives to standardized processes and automatic merchandise.

However as a substitute of studying about it, we predict you will discover it extra enjoyable to hearken to and watch immediately from our recorded occasion:

We need to thank our sponsors once more SAS, uptempo, Calendar, golden, G2Y Clear. Your assist funded and enabled our analysis and allowed us to share the outcomes with the martech group for free of charge to you.

Martech Sponsors for 2023

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A whirlwind tour of the new martech map, top martech trends for 2023, and how to manage it all in the coming year

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