virtually Marketing campaign Monitor Annual Abstract

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2022, one other eventful yr. We navigate by means of new challenges and new advertising and marketing developments that proceed to maintain us on our toes. However with all of this “new,” we nonetheless be sure that to develop our methods to face out and join with our viewers.

This yr has introduced a renewed deal with nurturing present buyer relationships, establishing belief, creating lasting impressions and delivering worth, all in pursuit of a real connection. We consider that connecting with our clients is how we measure success, so this pattern, for us, is a pattern that may proceed by means of 2023 and past.

We’re proud to say that our platform and our purchasers have conquered this new panorama to efficiently join and convert audiences like by no means earlier than. However, earlier than we shut out a fruitful 2022, let’s take a second to look again and acknowledge the accomplishments and milestones we have reached.

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Collectively we made an impression

This yr, Marketing campaign Monitor purchasers used our platform to ship extra emails than ever earlier than: 31,985,621,168 to be precise, they opened in 248 international locations worldwide*. That is some severe attain!

and also you designed 491,373 e mail templates that ensured it stood out within the inbox.

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Embraced know-how and upped your e mail advertising and marketing sport

You harnessed the facility of e mail, A/B check 140,663 campaigns and configuring 41,382 automated journeys. Consider all the extra interactions and conversions you generated!

Our new product launches made it straightforward so that you can create impactful campaigns

2022 featured a few of our most enjoyable releases up to now. we debuted 26 new options which targeted on providing you with a better, quicker, and naturally, less complicated approach to create impactful campaigns that take your advertising and marketing to the subsequent degree.

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Our largest and most enjoyable launch for 2022 was the launch of SMS marketing campaign monitoring – which is now obtainable to contract clients sending SMS to the US, UK, Australia and Canada, with expanded availability in 2023 (watch this area)!

Our monumental launch of SMS now offers our purchasers entry to one of the vital highly effective and efficient advertising and marketing channels, to allow them to join and convert like by no means earlier than:

  • The identical intuitive marketing campaign creation interface as e mail, making it straightforward so that you can launch your SMS campaigns Fast.
  • Improve return pace in your advertising and marketing funding by encouraging instant motionof your subscribers.
  • Seamlessly seize SMS permissions so you may develop up your listing, improve gross sales and emergency unit with further contact factors.

However we did not cease there. Listed below are a few of the different featured options:

Examine all of the enhancements of our merchandise from 2022 right here: What’s new in Campaign Monitor.

you may belief us

We help you with a 99.51% supply fee for all e mail campaigns despatched. And with 99.98% utility availabilityyour expertise was seamless with minimal interruptions.

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Our staff supported you each step of the way in which

Whenever you did want help, you liked that we now have a devoted help staff, with actual technical experience, and we all know this as a result of 90% of you have been glad with how our staff resolved your requests.

We maintain you forward of the curve with finest practices

We love creating content material to help you on product finest practices and provide help to navigate the adjustments and developments within the advertising and marketing business. We look ahead to bringing you much more content material and connecting as a group by means of occasions in 2023, however for now let us take a look at some highlights from 2022.

  • SMS Best Practices Resource Center: Our staff has executed plenty of analysis on SMS finest practices (so you do not have to).
  • Email Academy: Preference Center Best Practices: We added a brand new on-line e mail advertising and marketing course to our email academy household
  • signs22: Our digital relationship advertising and marketing occasion, hosted by CM Group, introduced you 30 displays over 4 days mapped to the 4 levels of relationship advertising and marketing: Purchase, Interact, Personalize and Retain. Watch sessions on demand.
  • Questions and answers about deliverability: We all know how vital deliverability is to you, so we sat down with our in-house deliverability skilled, John Peters, that will help you maximize inbox placement and engagement throughout the busiest time of the world. yr.
  • we launch about 20 New Trendy Electronic mail Templates that provide help to drive curiosity and engagement in your e mail applications. Discover them within the ‘newest class’ within the e mail builder.

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And collectively, we attain new heights

By way of our partnership with you, we now have acquired business recognition. Listed below are a few awards we’re happy with;

As a part of the CM Group household, we’re extraordinarily proud and honored to be acknowledged as TrustRadius Tech Cares 2022 Recipient. This award is a real testomony to the work of the complete CM Group in the direction of a extra inclusive and accountable enterprise.

CM Group was additionally chosen as one of many best marketing tech companies of 2022 by Enterprise Insider and “Best overall MarTech company” for the third yr in a row by the MarTech Breakthrough Awards.

Nevertheless it would not have been potential with out you

We’re proud to be a companion that may develop with the altering advertising and marketing panorama and provide help to seamlessly join along with your viewers, it doesn’t matter what challenges come up. Whether or not these adjustments are in the way in which we devour data, adjustments in laws and insurance policies, and even adjustments in advertising and marketing methods in right this moment’s financial local weather, we’re all the time able to adapt and pivot. Marketing campaign Monitor’s upcoming Client Tendencies Index will forecast a few of these anticipated adjustments all through 2023, so you may navigate the brand new yr with confidence (keep tuned for extra!).

Yearly, we won’t think about being extra impressed than we already are by entrepreneurs creatively utilizing Marketing campaign Monitor to attach with their clients. However right here we’re, ending 2022, feeling much more impressed than ever. We won’t wait to see what subsequent yr brings, and we look ahead to being part of your journey in 2023.

*Utilizing nation codes as ISO3166 measure

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