Each occasionally, a product comes alongside that modifications the best way you’re employed. One thing that offers you a brand new superpower, you strive it as soon as and surprise what you probably did with out it. We have been engaged on a product like that for the final 5 years, and as we speak we’re very excited to share it with the world: Competitor Intelligence by Appfigures.
You might take a look at the new report now or learn on for extra particulars.
Everyone knows that constructing a profitable app requires ability, luck, and making lots of good choices. To remain knowledgeable, app builders ought to all the time monitor and weigh three predominant areas: how their apps are performing, what their opponents are doing, and what’s taking place of their market. As our CEO Ariel likes to say, “working an app is like working a enterprise.”
The merchandise that presently present the information we have to make good choices – downloads and income estimates, advert intelligence, and SDK utilization – are both extraordinarily costly, unreliable resulting from lack of pattern information, or each. For the reason that inception of the app market, entry to high-quality competitors and market intelligence has been reserved for app publishers with the deepest pockets.
For the previous 5 years, now we have been engaged on an answer that balances our core precept of strict information privateness with the necessity for inexpensive, high-quality aggressive intelligence. It seems that our distinctive enterprise mannequin (you aren’t the product), mixed with our 11 years in enterprise, permits us to strive one thing nobody has ever carried out earlier than.
Final February we launched the mobile market index, step one in direction of that purpose, and as we speak we formally announce a subsequent massive step: the Competitor Intelligence report. As normal, we ship you with a pleasant person expertise, attentive buyer help, and an ever-growing library of academic sources.
Get forward of the competitors
Consider your market and validate new concepts
Detailed obtain and income estimates let you gauge how profitable fashionable apps are in numerous market segments. Setting expectations early on in your initiatives can assist keep away from expensive errors and in addition spot untapped markets that you just could be uniquely positioned to enter.
Examine your efficiency
Your app’s efficiency is a perform of your advertising and marketing efforts mixed with totally different market forces. If you discover a spike in your downloads, how have you learnt what brought on it? Did your latest advert enhance make a distinction, or did all apps in your segments see the same improve? Now you may reply these sorts of questions to higher information your person acquisition and advertising and marketing methods.
Detect new growth methods
SDK Intelligence permits you to have a look beneath the hood to grasp what sort of monitoring, monetization, and growth methods purposes are utilizing. Does your competitor construct their apps natively or use a third-party software? What advert networks do they use? You’ll be able to reply these questions and extra, whereas staying knowledgeable as your methods change.
we’re simply getting began
Whereas the instruments we’re transport as we speak are certain to alter your decision-making workflow, we’re not stopping there. We’re already busy constructing the following wave of intelligence reporting:
- promoting intelligence: Analyze how your opponents purchase customers by way of adverts. See their total catalog of adverts, monitor how a lot they spend and which advert networks they like.
- Consumer sentiment evaluation: Perceive what customers need to say concerning the competitors with out studying all their opinions. Our AI will extract which means from person opinions that will help you perceive precisely what customers love and what could possibly be carried out higher.
- Viewers demographics– Examine and distinction age and gender demographics of any app or total market segments.
The brand new Aggressive Intelligence Report provides you entry to invaluable info that’s certain to have a right away affect. Check it out →
That will help you get essentially the most out of the brand new report, we have put collectively an in depth information that walks you thru the commonest methods to make use of Aggressive Intelligence information to extend your downloads.
Ariel and Oz