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An influencer in your area of interest invitations you to current a reside on-line workshop to their viewers.

They’ll cheer you on and invite all their followers to attend.

You’ll have a full hour to show them one thing out of your space of ​​experience.

Ultimately, you may characteristic your product (and you will not even should pay affiliate commissions).

There is just one downside…

You do not have a product to promote but.

That is precisely the scenario our shopper Rob Fortier not too long ago discovered himself in.

However by the point the workshop was over, he had bought the primary 5 copies of a web based course he hadn’t created but.

As?

As a result of he got here up with a brilliantly easy but highly effective providing that appealed on to the viewers’s wants.

On this put up, I will present you ways he did it so you may shortly create high-converting affords, even when you do not have a completed product but.

Step 1: Diagnose the issue

To reach at an excellent supply shortly, you should perceive the principle ache factors of your viewers.

In Rob’s case, he was presenting a workshop to an viewers of authors who have been struggling to get outcomes from their electronic mail lists.

That they had two essential issues:

1. They did not know the best way to hold their electronic mail subscribers engaged.
2. They did not know the best way to get electronic mail subscribers to purchase extra stuff from them.

I used to be already addressing Ache Level #1. #1 with the workshop itself:

The workshop taught Donna’s viewers of authors the best way to nurture their electronic mail subscribers with a welcome sequence.

This could assist them develop extra engaged electronic mail subscribers early on.

Whereas that is very useful, it would not assist a lot with Ache Level #2: getting extra subscribers to purchase from you.

It was the proper alternative to create a product.

Step 2 – Create a easy product description

That is the place most individuals overcomplicate issues.

They assume they want an enormous long-form gross sales web page.

They assume they want 40 video modules.

They assume they want an epic 20-email gross sales sequence.

No.

To pre-sell a product, you solely want a brief description.

That is what Rob got here up with:

This description follows the traditional PAS (Downside-Agitate-Clear up) framework.

The primary three paragraphs establish and agitate the issue:

You have got labored arduous to construct your listing and create a relationship together with your subscribers. Do not blow your probability to transform them to paying clients with an electronic mail that claims “Purchase my stuff!”

To make a sale, you should present your potential clients the influence your services or products may have on their life or enterprise.

You understand why they need to purchase from you… however do they?

Discover how the second sentence faucets into a typical concern so many on-line enterprise homeowners have: sounding too industrial in your emails. Properly carried out Rob.

He then presents the answer (his course) and lists its essential advantages with 4 fast bullet factors.

I like how bullets 3 and 4 describe the actual asset you will have by the tip of the course: an precise sequence of gross sales emails that may persuade your subscribers to purchase from you.

Preserve this in thoughts when writing your product description. What’s the tangible factor that clients may have on the finish that they will level to?

This whole part is simply 145 phrases lengthy and makes up about 50% of the content material on your entire web page.

Apart from that, there is a normal testimonial about Rob’s expertise, a brief FAQ, a two-sentence bio, and a checkout kind.

I repeat: you do not want something fancy to pre-sell your course!

And have in mind… Rob was promoting to another person’s viewers.

In different phrases, these have been individuals who barely knew who they have been earlier than they attended your free workshop.

Nonetheless, they have been nonetheless keen to purchase a product that didn’t exist.

So remind me…why do you retain hesitating to pre-sell your product thought to your individual viewers who already know and belief you?

Step 3: Construction your course

Rob reveals how his course is structured in FAQ query 3:

6 video classes. 1 workbook. That is all.

And you may nonetheless gather $297!

That is the ability of constructing a course to unravel a brilliant particular ache level: it would not should be difficult. You simply want to unravel the issue in a transparent approach.

You possibly can obtain this with a 2-hour reside workshop, a handful of recorded movies, or perhaps a set of templates and tutorials.

It isn’t about size. It is about worth.

See how Rob acquired his pre-launch course in entrance of a heat viewers, and how one can too

So… how did Rob guide that “no fee” reside workshop for another person’s viewers within the first place?

Take a look at his full case study to find out.

You will find out how Rob not solely “borrowed” a heat viewers for his pre-sale, however how he added 400 electronic mail subscribers to his listing within the course of!