Twitter has carried out plans to make it simpler for customers to observe and uncover new movies to make the platform extra user-friendly and gratifying.

The social media large plans to launch a scrolling video feed as different rivals like Snapchat and Instagram have adopted the development set by TikTok in a bid to maintain customers extra engaged and glued to the platform.

Twitter introduced that it is updating its video participant to be “immersive”: tapping it is going to take the video full display, and scrolling up will “begin on the lookout for extra partaking video content material.” The corporate can also be including a video carousel to its Discover tab, which can present you “a number of the hottest movies being shared on Twitter.”

The characteristic goals to convey the identical really feel and expertise skilled on TikTok, the place you’ll be able to transfer to the subsequent video after you’ve got completed watching the present video. Customers might want to use the highest left arrow to return to the unique video tweet.

Twitter says its “immersive media viewer” will start rolling out to the iOS Twitter app within the coming days and that movies within the Discover tab are “at present out there to individuals in choose nations” utilizing iOS or Android. Each updates will first attain individuals who use the app in English.

Movies are at present handled as a part of tweets, however with the brand new characteristic they’re changing into a standalone expertise the place you will robotically be given an preliminary video to start out scrolling.

The corporate’s publish famous that it needs to make Twitter “the most effective place for video,” presenting competitors to different social platforms that provide the identical expertise.

A brand new video carousel can also be among the many new options to be launched. Twitter will add the video carousel contained in the Discover tab. A brand new “Probe for You” tab will show the most well liked and hottest movies that the social community hopes will preserve you .