What to expect in martech in 2023 and how to use it to your advantage

Martech by 2023

2023 goes to be an enchanting however difficult 12 months for advertising.

Macroeconomic headwinds are colliding with rising buyer expectations for higher digital experiences. Martech’s stacks are consolidating below financial stress. But on the similar time, main improvements with generative AI, first-party and secondary information, ecosystem methods, and fragmented media channels are driving main shifts in digital advertising capabilities.

On December 6 at 11am EST — 5pm CET and 8am PT — Frans Riemersma and I’ll present essentially the most authoritative perception into the present state of martech, the important thing tendencies that can outline the business in 2023, and suggestions on how one can thrive on this hyper-competitive world. , technology-driven advertising atmosphere.

join us for 60 minutes fully free and filled with motion in Martech to 2023: The (Really) Big Picturethe place we are going to share with you:

  • A deeper and extra helpful perception into the Marketing Tech Landscape 2022now augmented by information intelligence from G2 and Clearbit
  • Comparative evaluation of lots of of martech stacks, serving to you perceive the way you stack up towards your friends
  • Evaluation of an important tendencies that can form the capabilities of martech in 2023
  • Suggestions on how one can handle martech successfully on this extremely altering atmosphere

The fruits of the final 5 months of our martech analysis, this presentation is accessible to you freed from cost because of the beneficiant assist of our pretty sponsors. SAS, uptempo, Calendar, golden, G2Y Sure.

Sign up for free now.

Increasing the Martech Panorama Dataset

One of many complaints we have heard through the years is that the martech panorama is… effectively, laborious to seek out the sign within the noise.

Questions about the Martech landscape

With this occasion on December 6, that’s going to alter.

In a brand new collaboration between us, G2Y Sure, we have augmented the martech panorama dataset with firm profile information from Clearbit and software program rankings information from G2. This opens up a sequence of actually fascinating dimensions to investigate the martech universe:

  • What merchandise and classes are essentially the most valued?
  • How lengthy have the suppliers been round and the common for his or her class?
  • Which suppliers are the most important? Which classes have extra staff?
  • How does the variety of suppliers in a class have an effect on these statistics?
  • How does the recognition of merchandise in martech stacks have an effect on them?

We will share the solutions to those questions and plenty of extra while you be part of us for Martech to 2023: The (Actually) Large Image December sixth – sign up for free now.

And in the event you suppose that sounds nice, we’ll have a really particular shock so that you can unveil that day. Till then!

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