Why should marketers use automated transcription as part of their marketing strategy?

With 86% of businesses use video as a marketing tooltranscription is turning into one of the highly effective advertising and marketing strategies for each the savvy marketer and the inexperienced marketer. Sadly, whereas there’s a rising have to convert video or audio content material to textual content, some entrepreneurs face the unhappy and exhausting accountability of executing this activity themselves. Positively not an amazing place to be!

Happily, automated transcription is usually a lifesaver for any marketer who wants to find out their target market and precisely ship their product and repair. Learn on to see why entrepreneurs are utilizing automated transcription as a part of their advertising and marketing technique.

What’s automated transcription?

Automated transcription includes producing a written transcript of a recorded speech utilizing AI expertise and complex software program with out direct human intervention. Automated transformation of audio or video content material into textual content means that you can precisely convert speech to textual content and opens up many alternatives for companies and entrepreneurs.


Compared to manual transcriptionwhich is normally an extended and tedious course of that may take hours to finish, automated transcription is extremely quick and saves you time and power. Automated transcription software program can flip a 20-minute interview or 30-minute podcast right into a textual content doc in just some minutes.

That is important for entrepreneurs to assist ease heavy workload and enhance enterprise outcomes. As well as, automated transcription presents reside transcript for his recorded speeches, which may in any other case solely be executed by a skilled stenographer.

Easy methods to optimize your content material with automated video transcription and audio transcription

Present automatic video transcription and the audio counterpart in your viewers is a bonus as they’ll all the time come again and skim them later. These instruments are fairly straightforward to make use of and a lot of the on-line choices comply with an identical format concerning their providers and the way the platform itself works.


This is the best way to effectively optimize your content material utilizing automated video transcription and audio transcription.

  1. Choose the suitable software program: as one other advertising and marketing instruments and software program, that you must take into account your small business wants and necessities when deciding on the fitting software program in your transcription wants. What are you seeking to get out of an automatic transcription device? Additionally be certain the providers are inside your model price range and give you absolute worth in your cash.
  2. Add your information: After getting chosen the perfect software program, add your video or audio information to the software program and look forward to the transcription textual content.
  3. Edit the textual content of your transcript: Transcription instruments are usually not all the time correct. The audio transcript nonetheless must be double-checked by people as soon as the content material has been transcribed. Subsequently, after getting obtained the transcript textual content, proofread, spotlight, and verify your textual content for errors. Additionally take the assistance of apps like Grammarly to verify for grammar and spelling errors.
  4. Export the textual content and use it accordingly: when you’re proud of the transcript, export or obtain the doc in your use.

Why ought to entrepreneurs use automated transcription as a part of their advertising and marketing technique?

For entrepreneurs and different enterprise professionals, automated transcription is the best choice. For apparent causes, it helps them save time and power to allow them to concentrate on completely different elements of their enterprise. Nonetheless, this not all. Listed below are extra the explanation why entrepreneurs want automated transcription.

Enhance suggestions

As a vendor, automated transcription improves feedback that is essential for the growth of your brand. Suggestions helps you refocus your advertising and marketing actions to satisfy your prospects’ needs and desires, in addition to offering real-life testimonials that assist enhance gross sales of your services and products.


If you transcribe your audio and video content material, you possibly can effectively distribute the transcripts to your group members and different related exterior customers. As well as, you will have the chance to incorporate feedback and proposals straight on the transcripts. The knowledge you get from these feedback will provide help to observe your model efficiency and make knowledgeable choices that may skyrocket your model consciousness methods.

Offers extra content material advertising and marketing alternatives.

Transcribing your video and audio to textual content makes it attainable to create and distribute an enormous quantity of data. This offers you a set of alternatives that you should use to your benefit.

Relying on the depth of your video and audio content material, you will have the choice to reuse the transcript for different types of content material, reminiscent of a weblog put up, case research, product evaluation, or e book. The e-book could be offered as a separate stand-alone doc and, in flip, changed into a substantial supply of earnings for your small business.

Your podcasts may, by way of automated transcription, be repackaged into social media nuggets, weblog posts, and different types of simply digestible content material. Be certain that to make use of podcast platforms with options that will help you simply convert your podcasts into different types of content material.

Email marketing is one of the effective ways to grow your business. In case you e mail advertising and marketing processes they’re gradual and your subscribers don’t develop, it might be as a result of they don’t embody the fitting content material. Having your video or audio content material transcribed helps you create and ship focused content material advertising and marketing to your e mail subscribers.

As well as, you will have the choice of utilizing components of the content material to create social media content material by way of its many social media platforms. You possibly can even embody hyperlinks to the unique video, thus rising your attain and advertising and marketing alternatives.

Will increase accuracy

Handbook transcription supplies a sure degree of accuracy and could also be cost-effective. Nonetheless, transcriptionists do make errors, particularly after they should transcribe a big audio file over a number of hours. Automated transcription, however, is completed by laptop programand as such, there are much less prone to be grammatical or spelling errors.

Automated transcription saves you time and power by robotically trying up the right spelling of names and phrases talked about in your audio or video content material. It additionally checks for grammatical errors. That is particularly helpful if you’re going to repurpose your audio and video content material into different types of content material, reminiscent of case research, press releases, weblog posts, e-books, and so on.

Enhance the shopper expertise


Each engagement along with your firm’s content material ought to cater to your whole customers and their preferences. Providing a transcript alongside along with your video and audio content material is a technique to do that. For somebody who cannot perceive the audio of your content material as a result of it is exhausting to select up your accent, transcription is a helpful characteristic.

Equally, individuals who can not entry their video and audio recordings whereas at work can entry these recordings if they’ve been transcribed. On this means, it is possible for you to to retain your outdated prospects and acquire new ones.

It is extra, automated transcription reduces possibilities of miscommunication. By transcribing your video and audio content material, you provide your target market and potential prospects the chance to learn the textual content after watching it or whereas watching it. It additionally helps them clearly perceive your product and repair, in addition to build sincere customer loyalty.

Enhance website positioning practices

website positioning is essential to each advertising and marketing technique because it permits your small business to succeed in a big viewers. Transcribing your content material places it right into a standardized format that search engine bots can learn, making your content material accessible to the viewers that should see it. That is how transcribing your content material will increase your website positioning practices.

  1. Optimizing your key phrases: Search engine bots use key phrases out of your content material that will help you rank excessive within the SERPs (search engine outcomes pages) and attain your potential prospects. Subsequently, in your transcripts, embody key phrases that you simply wish to rank for.

This helps your small business web page rank for the key phrases you need and have a better probability of readers clicking by way of. Go additional utilizing website positioning instruments like Ahrefs and Yoast website positioning to pick high-ranking, related key phrases that search engine bots can use when studying your content material.

  1. Together with related backlinks: Equally, whenever you transcribe your movies and audio, you possibly can simply add backlinks to the textual content of the transcript, which is able to assist present extra info to your viewers.

That is additionally an vital website positioning technique, as together with hyperlinks in your content material helps your small business web page rank excessive within the SERPs. As well as, it supplies house for cross promotion between related organizations and means that you can promote completely different pages in your web site.

Broaden your viewers


At present, about 1 in 20 people in the United States are deaf or hard of hearing, which is greater than 5% of the full US inhabitants. Subsequently, by offering transcripts of your video and audio recordings, you enhance your possibilities of reaching extra individuals and potential prospects who can not entry these recordings with out assist.

Begin utilizing automated transcription as a part of your advertising and marketing technique

Handbook transcription is time consuming and error inclined. Nonetheless, automated transcription is quick, environment friendly, and simple to make use of, making it a worthwhile funding for any marketer who makes use of audio and video information as a part of their enterprise. content material advertising and marketing technique.

Through the use of automated transcription in your advertising and marketing technique, you possibly can generate completely different transcriptions. It additionally saves assets by merely importing a file to the transcription device. Plus, with automated transcription, you energy your website positioning Rating, enhance your viewers attain and enhance your suggestions channel. As well as, it attracts your prospects, will increase your gross sales income and makes essentially the most of your advertising and marketing technique.

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