roughly Yr In Evaluate: How Litmus Helps Entrepreneurs Do Extra With Much less

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Create higher emails, sooner โšก

There’s lots to maintain observe of on the subject of e mail, particularly on the subject of 65% of sellers create at the least two variations of an e mail on common. With the introduction of merge tags Y ESP Sync Improvements In Litmus Builder, you’ll be able to create higher emails, sooner.

Mix tags in Litmus Builder

meSimply create and preview ESP mixture tags to create extra customized emails, sooner instantly in Litmus Builder.

With merge tags, you’ll be able to:

  • Cut back the trouble of getting to alter instruments
  • Insert mixture tags from a number of ESPs, multi functional place
  • Add your personal customized labels
Combine tags in Litmus Builder
Mix tags in Litmus Builder

Pleasant Discover: This characteristic is solely obtainable for Litmus Enterprise plans.

ESP Sync Enhancements

ESP Sync, however higher! We have made a number of enhancements to ESP Sync in Litmus Builder, making it simpler to remain organized whereas syncing Builder emails together with your ESP. This consists of:

  • location choice: As you create emails, you select which folders to sync your emails with. This characteristic is on the market for SFMC, Marketo, Eloqua, Hubspot, and Mailchimp.
  • ESP connection nicknames: Label every of your ESP connections to make it simpler to inform them aside.

Pleasant discover: ESP Sync is on the market to HubSpot and Mailchimp customers on the Litmus Plus and Litmus Enterprise plans. ESP Sync is on the market for Salesforce Advertising and marketing Cloud, Marketo, and Eloqua solely on our Litmus Enterprise plans.

E-mail testing, your manner ๐Ÿงช

Do you know that email clients are updated every 1.2 days on average? That’s a whole lot of Maintain step.

We all know how essential it’s to maintain your e mail take a look at and high quality management course of environment friendly and efficient. This is what we added this yr that can assist you just do that.

E-mail take a look at profiles

Attempt the way you need with Email test profiles. Create customized lists of e mail purchasers and units which might be related to your enterprise and workflow, and label them in a manner that is sensible to your crew.


I wish to deal with
dark mode? Create a darkish mode take a look at profile. I must right a mistake in Outlook email clients? Create a take a look at profile with Outlook purchasers solely. The choices are limitless!

Listed below are some extra concepts to stimulate your creativeness:

  • the VIPs: E-mail purchasers and units your focused viewers makes use of probably the most
  • rioters: E-mail purchasers that continuously pose design challenges
  • the nocturnes: E-mail purchasers in darkish mode
  • byte measurement: Cell solely to check all of your particular cellular wants

Pleasant Discover: This characteristic is solely obtainable for Litmus Plus and Litmus Enterprise plans.

6 new e mail purchasers to attempt

Emails that arrive damaged are sometimes deleted inside seconds, resulting in unsubscribes and a poor subscription expertise.

We all know how essential it’s to have the power to check on the most recent purchasers and units to make sure your designs look good. All year long we added new e mail consumer help for:

  • Home windows 10 Darkish Mail
  • iPhone 14
  • Darkish mode of the iPhone 14
  • iPhone 14 Professional Max
  • iPhone 14 Professional Max darkish mode

Extra highly effective and actionable data ๐Ÿ”Ž

It is vital not solely to have quick access to details about subscriber conduct, but additionally to dependable metrics. Our 2022 options aimed to supply actionable insights to raised empower entrepreneurs with information.

E-mail Efficiency Indicators

Time ENG present reference metrics (comparable to click through rate and unsubscribe rate), don’t present contextual steering.

Email Performance Indicators in your Litmus Built-in Insights Report present highly effective, actionable insights at a look, making it simple so that you can rapidly get actionable insights.

Visual badges in email performance indicators
Visible badges in e mail efficiency indicators

Visible badges routinely show emails which might be doing properly (or not) and spotlight particular particulars about why. Click on every badge to see prompt follow-up actions so you’ll be able to optimize concentrating on, record hygiene, and design and growth โ€” with out the guesswork.

New analytics dashboard

We redesigned the Litmus Analyze tab to present you extra information at your fingertips. The one board view reveals:

  • Key insights out of your Built-in Insights Report
  • Common Subscriber Engagement Metrics
  • Your most participating e mail content material
  • Simple navigation to detailed studies
New dashboard experience Litmus Analyze tab for Litmus Enterprise plans
Litmus Analyze tab for Litmus Enterprise plans

Pleasant Discover: Litmus E-mail Analytics is on the market on Litmus Plus and Litmus Enterprise plans.

Integrations ๐Ÿงฉ

Whether or not you are a brand new e mail service supplier or a brand new addition to your advertising and marketing know-how stack, Litmus has expanded its set of integrations that can assist you work smarter in your e mail workflow. .

Litmus extension for Klaviyo

Pace โ€‹โ€‹up your e mail manufacturing and testing workflow as you construct on Klaviyo with litmus extension.


Use the Litmus extension in Google’s Chrome browser to preview emails throughout 100+ e mail purchasers and units, and carry out different important pre-send checks, with out switching instruments.

Pleasant Discover: This characteristic is solely obtainable for Litmus Plus and Litmus Enterprise plans.

Integrations Market

We created a one-stop-shop for all our integrations, also referred to as Litmus Integrations Marketplace. Shortly navigate and be taught extra concerning the completely different productiveness platforms and integrations obtainable in your account.

screenshot of the new Litmus Integrations Marketplace
Litmus Integrations Market

Pleasant Discover: This characteristic is on the market for Litmus Primary, Litmus Plus and Litmus Enterprise plans.

Most progressive customization ๐Ÿš€

Prospects count on participating and customized e mail experiences. 71% of consumers feeling annoyed with impersonal experiences, nevertheless 72% of sellers They are saying that assembly buyer expectations is tougher.

On 50% of sellers he instructed us that personalization is a prime precedence for them, however maintaining with subscriber expectations is difficult. These are our advances in personalization over the past yr.

Litmus Personalize, powered by Kickdynamic

With Litmus Personalize, powered by Kickdynamic, Litmus now provides probably the most complete answer within the trade. email personalizationoptimization and insights platform.

The Litmus Personalize answer permits entrepreneurs to automate and scale the creation of customized one-on-one e mail experiences that drive outcomes. This consists of:

  • Stay E-mail Content material like polls, countdown timers, geolocation concentrating on, and climate
  • Content material Automation which pulls the most recent information out of your CRM, product feeds and extra
  • predictive suggestions Seamlessly observe web site exercise and subscriber conduct, then use that information to advocate customized merchandise.
Illustration of predictive recommendations in litmus
Predictive suggestions in Personalize Litmus

Leverage the ability of AI-powered suggestions and get highly effective outcomes that improve buyer loyalty and drive income with Personalize Litmus.

Pleasant discover: This characteristic is bought individually from the principle Litmus plans.

Discover a complete world of personalization, at your fingertips. We added a brand new e mail inspiration gallery to Personalize Litmus that can assist you discover the proper personalization tactic in your subsequent e mail.


Pleasant discover: This characteristic is bought individually from the principle Litmus plans.

Make each cargo rely

Begin the yr off robust: Improve your e mail technique and optimize your subscriber experiences with superior personalization utilizing our new capabilities.

If you’re already a buyer of a Litmus Enterprise plan, see what’s new in your account. In any other case, Contact us to see how one can get entry to the entire newest Litmus options.


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Year In Review: How Litmus Helps Marketers Do More With Less

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